Interactive Advertising Campaign

Rubber Chicken Cards

Rubber Chicken Cards is an e-commerce card company that specializes in digital cards. The goal is create an interactive advertising campaign for Rubber Chicken Cards to increase site visits and monthly subscriptions.

Their customer base is primarily older (60+) adults with a specific humor and artistic aesthetic. They would love to expand their audience but understand that the specific humor does not resonate with younger audiences.
Create a social media and an interactive advertising campaign to increase monthly subscribers.
Instagram Stories and Posts
Google Banner Ads
1st Deliverable: Review company, its brand, and its social media presence
2nd Deliverable: Review competitors and/or comparable ad campaigns
3rd Deliverable: Create low fidelity conversion flow suggestions; feedback + iterations
4th Deliverable: Create high fidelity conversion flow (or social media campaign for the same or different social media outlets); feedback + iterations
5th Deliverable: Create copy and hashtags
6th Deliverable: Share appropriate post-sized graphics with client along with copy and hashtag.
Figma
Adobe Photoshop